Responsibilities / UV mapping. Boot Texturing. Shaders.
INITION were briefed by Iris Worldwide and Adidas to create an innovative digital activation for consumers to experience at the launch of their new 2017 football footwear franchise, Nemeziz.
This experience had to align with the Nemeziz positioning of being the most progressive football boot ever made, and with their overarching brand campaign of “Here to Create” – allowing fans of Adidas Football to stand out and take part, turning them from consumers to creators.
Textured and UV mapped boot.
Our concept METAMORPHOSIS used the boot as the interface between the user and the digital content – by creating a one-of-a-kind interactive boot that would convert physical interactions into real time graphics.
The creative was born from both the design inspiration behind Nemeziz – the taping or wrapping performed by boxers, ballerinas and martial artists to increase strength, support and agility – and the actions and reflexes of the boot as it reacts to the pressures of the game, flexing and twisting as if it were alive.
Working with our design partners at Imagination Factory, prototype boots were designed to encase a range of sensors that would respond to the users’ actions. Digital art studio Kuva developed a realtime animation system that would allow the sensor data to generate the visuals in response to the physical manipulations of the boot.
