Responsibilities / Artist. UI Design. Interactive AR
Holition’s first major project was on a pioneering augmented reality marketing campaign for Tissot, one of the world’s best known luxury watch brands. Designed to allow Tissot to engage with a new digitally aware consumer audience, Holition’s application allowed customers to `try on` and interact with a number of different watch styles, colours and sizes, as if they were really wearing a real watch. A two week interactive touch screen window display at Selfridges let shoppers virtually `try on` and interact with the innovative features of the entire Tissot Touch range without even entering the store. The Tissot project was unique at the time and the brand saw not only an increase on brand awareness but also a sales increase by 85% in Selfridges. In one week the video had more than 50,000 hits on YouTube.
