Responsibilities / Project Lead, Lead Artist,
OVERVIEW
To celebrate the launch of ASICS latest METASPEED™ running shoes, we collaborated with Edelman to bring a unique consumer-facing WebGL experience to life alongside the Virtual Reality Innovation Summit to a global audience in a more accessible format. Users could learn about themselves, the incredible new innovations within the product range, and see the shoes in action.
METASPEED™ ARENA VR
Whilst in Your Lab, you were able to visit the Metaspeed™ Arena, where you could meet an athlete that takes you on an informative lap of the track, where you find out the benefits of the 2 variations of the Metaspeed™ shoe.
METASPEED™ EDGE
METASPEED™ SKY
METASPEED™ - WEB EXPERIENCE
The ASICS institute of sports science discovered that there are two distinct running styles, STRIDE or CADENCE. Taking part in this research developed questionnaire, users can find out their own personal running style and what shoe is suited to them.
SOLUTION
Once users complete the questionnaire, they would learn about their running style and then be transported to a personalised METASPEED™ sports arena, where they would be able to watch a motion-captured athlete on the track running and get tips to enhance their own performance.
Users were then able to get hands on with each of the shoe types to discover the key identifying features.
