Responsibilities / Lead Artist. Environment. Effects. Animations
Inition created one of the largest model based augmented reality experiences ever based on a promotional video called Bringing Entertainment to Life.
When viewed through the supplied tablets, the grey cityscape was transformed into a colourful 3D vibrant metropolis where several animated scenarios played out, highlighting how sports, movies and music can be enjoyed on the move.
Fast moving Vodafone branded light trails snaked around the streets, guiding the user to three trigger points each signifying Spotify, Sky Sports Mobile and TV with vignettes that express the notion of ‘losing one’s self in the moment’.
I had to create a real-time dynamic light trail that visually matched the trails being used in Vodafone's marketing.
