Responsibilities / Lead Artist. Pub & Corridor Scenes. Keying. Post Production - Bullet Time Experience
INITION was approached by Google and online retailer Mr Porter to help promote the new Mr Porter x Kingsman Collection, a line of menswear adapted directly from the looks worn in the new film Kingsman: The Secret Service.
Using a custom-built green screen and a bullet time camera rig we shot 16 simultaneous images of a model striking a thematic pose, whilst dressed head-to-toe in clothing from the new Mr Porter x Kingsman Collection.
These images were then composited together onto background scenes that we recreated to match three key locations from the film. When guests enter the pod and align themselves with the appropriate markers, the same bullet rig will capture their image, creating the illusion of their presence within the film, head-to-toe in the stylish collaborative range. The footage is converted into an animated .gif that guests can share on social media or save via email.
