Responsibilities / Lead Artist. Bomb Development & Production. Post Production
To illustrate the interactive nature and functionality of LG’s new remote, brand agency TRO Group and INITION worked together on a giant augmented reality experience for LG’s stand.
The installation at the Gadget Show Live, Excel London, November 28th to 30th, featured two large video walls compromising of 9 LG HD Smart TVs which allowed users to interact with and experience the various features and benefits using the ‘Magic Remote’.
Participants could explore four genres, each linked to the features of the new LG Smart TV series – movies on demand, catch-up television, YouTube and Facebook.
