Responsibilities / Artist. All Assets. Interactive Scream Booth
Electrify and INITION have produced a ‘Wild Scream Stream Booth’ to take pride of place in Westfield’s central atrium with a live feed to the Centre Spectacular digital display.
Brave shoppers will enter a booth, where they will face a camera capturing a live feed of themselves in front of a digitally constructed, urban environment. The participants are prompted to ‘unleash their inner animal’ via their loudest possible yell which in turn triggers an urban jungle to grow over the city. The louder the noise, the more the foliage grows, taking over the city. Once complete, participants will don wireless headphones to watch their wild, jungle experience as it’s screened on to Westfield’s huge 13m wide LED screen.
RnD piece developing shaders that wear with age and foliage growing over time.
