Responsibilities / VFX Artist. 2D-3D Conversion. Cinema 3D Advertising
Inition were approached by The Drum FHD and Fallon to convert their existing Cadbury's Zingolo Televsion advert into stereo 3D, so that it could be played in cinemas nationwide.
Cadbury Dairy Milk’s ‘Zingolo’ advert won the 3D Cinema Advertising Award at the 2010 British Television Advertising Awards. The advert, which was Cadbury’s first in 3D, celebrates the brand’s fair trade credentials, featured a buoyant head which appeared to actually float in front of the cinema audience creating a dramatic and memorable viewing experience.
The Award recognises the best TV & cinema commercials made by British advertising agencies and production companies. Inition converted the footage into a stereoscopic 3D version which screened prior to James Cameron’s 3D epic Avatar in over 200 cinemas nationwide.
