Responsibilities / Artist. All Aspects. Real-time VR
Inition created a Virtual Reality showcase to highlight Mobil 1's partnership with Mclaren Honda.
Mobil 1's high performance lubricants keep the engine running like new race after race, which can be the difference between just finishing and finishing first.
The viewer is introduced to Jenson Button before being taken on a high speed lap of an F1 track, as we focus on various components of the car that benefit from Mobil 1's expertise, letting the viewer experience the technology behind the racing.
