Responsibilities / Project Lead, Lead Artist, Technical Oversight
CHALLENGE
The master builders at LEGO Technic created an unbelievable 1:1 replica scale model of the Lamborghini Sian supercar. They came to us to help them unveil their latest collaboration to the world with a stunning limited edition set that required an equally as mesmerising consumer-facing web experience.
SOLUTION
Our solution was to create an all-virtual launch event using Unreal Engine to showcase every angle of the LEGO Technic Sian, with every element in fine detail and excitement.
We created a microsite where users were able to immerse themselves in a 180° video experience.
To date, the experience has been shared across both the LEGO and Lamborghini social media channels, both with incredible reach to their audiences.
26 MILLION VIEWS OF THE EXPERIENCE
500,000 SOCIAL MEDIA LIKES
7 MILLION MICROSITE VISITORS
LEGO TECHNIC 1:8
The experience began with us being introduced to the LEGO® Technic Lamborghini Sián FKP 37, a model that encapsulates the pursuit of excellence embedded in the DNA of both Automobili Lamborghini and the LEGO Group.
Driving around the LEGO workbench users were giving the unique opportunity to get behind the drivers wheel of this iconic model.
TRANSFORMATION TUNNEL
We then took the users on a journey of speed through the Transformation Tunnel, where the 1:8 model transformed in front of our eyes to become the amazing LEGO® Technic 1:1 real life replica, and got a glimpse of what the real Lamborghini Sián FKP 37 is capable of.
LIFE-SIZED LEGO® TECHNIC™ LAMBORGHINI SIAN FKP 37
All 400,000 pieces of the real life model were recreated digitally and viewable in this interactive dynamic 180º film. The narrative played on scale by creating impossible effects that celebrated the virtual nature of the experience itself.
LAMBORGHINI SIAN FKP 37
Allowing users to see two iconic cars next to each other, in rolled the Lamborghini Sian FKP 37. Highlighting the amazing job that the LEGO team did in recreating the iconic forms of the Lamborghini Sian.
INSIGHT
Users were then introduced to various representatives of the LEGO and Lamborghini team, which we composted into the virtual environment around both the Lego and real Lamborghini Sian for an exclusive insight on the craftsmanship and expertise that both brands are known for.
We used our green screen footage to bring them all together into the virtual scene, making sure that all body language directions given to the team gave users a truly immersive and personal experience across each moment.
FROM CONCEPT TO COMPLETION
There is nothing more satisfying than looking back over the initial storyboard sketches and then seeing how they progressed into the final output.
